About Kevin Spence

My name is Kevin Spence, and I run this site. I built my first website in 1999, and I’ve never looked back.

I’m currently self-employed, and the majority of my time goes into working on my own affiliate sites. I also do WordPress development and SEO consulting when the opportunities arise. If you’re interested in hiring me for a project, please reach out through my contact page or email me at kevin@makeitrank.com.

Professional

I started learning about running a business online in 2000, when I was working for Dave Matthews Band (on the fan club / merchandise side). I knew right away that it was something I wanted to spend my career doing, and I’ve done my best to learn more every day since.

My first SEO gig came while working for Media General (a news organization serving the southeastern United States). While there, I learned a ton about how to handle CMS migrations from an SEO point of view, which continues to be a specialty of mine. I later went on to work at Snagajob.com, where I was directly responsible for bringing in 2,000,000 monthly organic search visits, managing a $100k monthly PPC spend, and running the affiliate program.

I’ve been building affiliate sites for about five years now, and in February of 2012, I quit my day job to focus on them full time. It’s been a fun ride so far, and I hope it will continue for a long time into the future.

You can read a little more about how I got started in affiliate marketing here.

Personal

I have an incredibly patient wife and two great kids (with one more on the way). I also have three dogs. The verdict is still out on them.

I graduated from the College of William and Mary in 2006, and I’m very proud of that. I was married with a kid at that time, and taking a full-time course load while working full-time and trying to keep a good family balance remains one of the hardest things I’ve done.

I’m a big Phish fan and love NASCAR, which maybe isn’t the most common combination in the world, but it works for me. I’m also learning to brew my own beer at home, which is a lot of fun.

I’m incredibly fortunate, because I get paid to do what I love. Building websites, programming, and getting traffic are my true passions, and I’m grateful that I’m able to do those things for a living.